Tenshi Partners is a team of experienced entrepreneurs from the games and creative industries who provide an unrivalled breadth and depth of knowledge, expertise and connections in the digital, creative and interactive entertainment sectors. Tenshi Partners offers services ranging from mentoring and investment readiness programmes for start-ups; due diligence services for investors and large corporates; support in accessing finance and grant funding; and helping brands and corporates shape and define their strategy in the interactive sector and supporting the delivery of specific projects.
GAMES FOR BRANDS
The ubiquity of mobile devices and games bring exciting opportunity for brands to reach new audiences and engage consumers. We are helping brands and agencies cut through the noise with our rigorous focus on creating measurable value
Tenshi teams deliver an open innovation programme, partnering SMEs with organisations looking for new solutions and partners. Our proven model has delivered results across sectors from finance to fashion
We work with studios to grow their development business. In today's market studios need a clear-headed strategy, and whether through work-for-hire or self published IP studios need the right partners to survive and thrive. We work with regional agencies to connect and promote businesses they support
We have experience of both sides of the due diligence process and can advise investors considering opportunities in the digital and games space. We have also worked with games publishers sourcing and evaluating development partners
ACCESS TO FINANCE
Tenshi is building an analytics team, focused on mobile games, that can help optimise the acquisition, retention and monetization of your app. We get our hands dirty working with development teams and crunching the data whilst providing meaning and context for project sponsors
From Q4 2013 Tenshi is building up it's research offering and are offering clients the opportunity to build on our on-going work scanning, measuring and analysing the digital economy (with an initial focus on UK games industry)
We support SMEs in the digital/creative space with our investment readiness programmes, finance finding capabilities and offer a specific programme for SMEs who are looking to access grant funding
At Tenshi up to a third of our activity defies categorisation. If you have a problem to solve in the games business, give us a call and we'll see if we can help
WE WORK WITH A VARIETY OF CLIENTS ON THEIR PROJECTS AND CAN HELP YOU TOO
GAMES STUDIO BUSINESs dev
GAMES FOR BRANDS
ACCESS TO FINANCE
Ian is a founding partner at Tenshi Consulting. He has been growing and leading businesses in the games and technology sectors since 1989. This has included a 4 year spell as CEO of 300 man game developer Kuju Entertainment, an IPO on the AIM market, several trade sales of businesses and various fund raising exercises. Operationally, Ian led Kuju’s creative and business development expertise for many years, acquiring in-depth knowledge of marketing and brand development in the creative sector. Outside of his commercial roles, Ian was Chairman of TIGA, the UK games developers’ trade association, for 4 years. He is a Director of the Connected Digital Economy Catapult, an Advisory Board member of the Game Developers Conference & the Design Council and a Director of the One Big Game charity initiative. Ian is a Chartered Engineer and Member of the British Computer Society.
Leading and growing tech businesses since 1989 including CEO of Kuju Entertainment and Chairman of TIGA
Ed is the managing partner of Tenshi Consulting and a director of several other games and tech start-ups. Following a number of technical roles Ed gained 12 years’ experience as Managing Director of games development studios. He has led several successful start-up companies including console developer Zoe Mode, which Ed grew to a 150 man strong business across studios in the UK and US developing family console games. Ed specialises in B2B business development strategy and agile project management among a broad range of skills. Ed has an MBA from Cranfield University, focusing on strategy and economics. Ed was a founding director of TIGA, the UK games developers’ trade association, and has a BSc Hons in Computer Science.
Specialist in B2B business development strategy and agile project management and former MD of development studios
Matt Woodley has worked in the games industry since 1985 when he started writing adventure game reviews for Computer And Video Games Magazine. Since then he has held senior positions at Eidos, GT Interactive, SEGA & EA and has been responsible for the marketing and creation of numerous multi-million selling titles across multiple formats. Matt believes that marketing and product development are in essence the same thing - you make products to go market and as such the development process needs to take into account insights into consumer demands and the marketing strategy needs to properly represent the product. Matt is amazed how many people still get this wrong. Matt is a graduate of the London School of Economics.
Specialist in marketing and creative direction, helping developers make games people will want to play, and then getting them noticed
Jonathan is a founding partner at Tenshi Consulting. Jonathan has over 20 years commercial, technical and corporate development experience as a Director of private and public companies in the new media and technology sectors. Since founding his first business in 1989 Jonathan has led both private and public fund raising activities, business acquisitions and disposals. As CEO of Kuju Jonathan oversaw the growth of the business from 35 staff when he lead an MBO in 1998, through public flotation on the London AIM market, to become a multi-site business employing more than 200 people with offices around the world. Jonathan graduated from York University with Honours in Physics and Computer Science
Specialist in access to finance and assisting start-ups with investment readiness
and general business strategy; leads the partnerships Due Diligence function
What mobile games developers can learn from the local butcher
Who would be a mobile games developer? No one with ambitions to earn easy money, it would appear: a new report from analyst Swrve claims that only 1.35% of users spend “real money” in mobile games, a number that has actually fallen from 1.5% in January.
Other vaguely depressing findings include that top spenders contributed 62% of mobile gaming revenues in July (up from 50% in January), meaning that just 0.135% of players contribute over 62% of all revenues within mobile games. That’s a worryingly concentrated figure.
For Christopher S. Dean, CEO of Swrve, his company’s findings “stress once again just how important it is to consider retention and conversion - rather than simply acquisition - when it comes to building a successful mobile business”.
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Get In Touch
We'd be delighted to talk to you, to understand your goals, and to show how we can help.
The Studio Casa Court, Great George Street, Godalming, Surrey, England, GU7 1DX
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© Tenshi Partners LLP, 2014 - Registered Address - The Studio Casa Court, Great George Street, Godalming, Surrey, England, GU7 1DX. Company Number OC353605